Product Strategy

Course Objective:

You will learn how to define, communicate and implement product strategy in the areas of: strategic product management, requirements validation and specification, working with customers, and growth through product. All this with an entrepreneurial mindset. This is not a boring theory. You will put all the steps into practice and become a strategic product leader.

Who this course is for:

Product Manager, Product Owner, Manager, Agile Coach, Scrum Master, BA, SME

Course content

Product Strategy

Product opportunity analysis

Product discovery and product specification

Functional business model

Agile product development

Scaling and product growth

What are we going to teach you?

Understand what the ” correct strategy” is

Create and communicate a product strategy

Find product opportunities

Prioritise product opportunities

Understand product users and their life challenges

Validate ideas quickly and inexpensively

Define the right MVP

Choose the right business model for your product

Know how to select a development process according to the product

Define the product growth strategy

Understand product-driven growth

Know how to enter new markets

Fill out the form to arrange a course for your company today!

In the process of collaboration, we make sure that we understand each other and set realistic goals. We see education not as a transfer of information, but as a common way to shift the functioning of the system and individuals.



First, we analyze your current situation and expectations. We will suggest ways to improve the current situation.



Together with your people, we go through the suggestions and tailor the training to your needs.



We will take you through the topic in an interactive way, which you will put into practice. You will take away not only knowledge but also a shared experience.



In order to be able to successfully apply the knowledge to work, we recommend to continue with individual mentoring.

What do our clients say about us?

Frequently asked questions and answers

We always customize private workshops according to the requirements of the client and the agreed objectives. Theoretical concepts are adapted to the customer’s environment. Together with the customer, we look for ways to apply new concepts in practice.

During our workshops, we identify a number of areas and concrete actions that will guide the customer towards improvements. But the motivation to change fades over time. That’s why we strongly recommend to continue the mentoring of individuals or teams.


We’re only human. It may happen that we misunderstand each other and the goals will not be met. In that case, yes, we will simply refund your money.

Find out how you can kick-start your digital product development within a week

Fill out the form and register for the course.

Once you have registered, we will contact you to arrange dates and clarify your requirements.