Course:
Product Strategy

Course Objective:

You will learn how to define, communicate and implement product strategy in the areas of: strategic product management, requirements validation and specification, working with customers, and growth through product. All this with an entrepreneurial mindset. This is not a boring theory. You will put all the steps into practice and become a strategic product leader.

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Who this course is for:

Product Manager, Product Owner, Manager, Agile Coach, Scrum Master, BA, SME

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Course content

Product Strategy

  • How to know a "good" product strategy?
  • Applying entrepreneurial thinking to the background of product development
  • The main elements influencing product strategy
  • The art of adaptability and change in the product and the organisation

Product opportunity analysis

  • Defining product opportunities, assumptions and hypotheses
  • Understanding your users (Jobs to be done framework)
  • Evaluating and categorizing product opportunities

Product discovery and product specification

  • Product discovery techniques (product and customer/user)
  • Fast and inexpensive verification of product features
  • Working with the Minimum Viable Product (MVP) framework
  • Benchmarking with competitors

Functional business model

  • Verification of "Product market fit"
  • Selecting the right business model for the product
  • Freemium, Marketplace, and SaaS models

Agile product development

  • Product discovery and delivery
  • A development process that supports the product and its growth
  • Basic product development methods

Scaling and product growth

  • Product growth strategies
  • Product led growth
  • Go to market stratégy

What are we going to teach you?

Understand what the ” correct strategy” is

Create and communicate a product strategy

Find product opportunities

Prioritise product opportunities

Understand product users and their life challenges

Validate ideas quickly and inexpensively

Define the right MVP

Choose the right business model for your product

Know how to select a development process according to the product

Define the product growth strategy

Understand product-driven growth

Know how to enter new markets

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In the process of collaboration, we make sure that we understand each other and set realistic goals. We see education not as a transfer of information, but as a common way to shift the functioning of the system and individuals.

1.

Understanding

First, we analyze your current situation and expectations. We will suggest ways to improve the current situation.

2.

Engaging

Together with your people, we go through the suggestions and tailor the training to your needs.

3.

Education

We will take you through the topic in an interactive way, which you will put into practice. You will take away not only knowledge but also a shared experience.

4.

Empowerment

In order to be able to successfully apply the knowledge to work, we recommend to continue with individual mentoring.

What do our clients say about us?


Thank you for your enthusiasm and great motivation.
Pavel and Mirek helped us improve our internal product development and introduce a more agile way of working. During our six months of cooperation we have made a lot of progress. They showed us a different point of view and together we found the best solution for our company. They were both a great support not only in implementing changes, but also helped us prepare for the important milestones ahead.
MarkétaSeyfor

Pavel helped us with the implementation of product management, process agility, productivity and team autonomy.
As a coach and guide, he is focused on effective change of information systems development processes, development of teams and individuals. All this with a human approach and a focus on long-term results.
PetrAura

It was nicely laid out and straightforward
I rate positively the preparation at a very high level, the huge usable scope of information and many real working tools and examples from practice.
AndreaAsklepion

What reality looks like
I took away a lot of important information from the workshop. I especially appreciated the many examples straight out of practice.
FilipLivesport

I have taken away a new thing from all the topics
Practical exercises, the opportunity to discuss even the potential deployment of Scrum on my own project.
TomášPublic course

The interactive method of training was nice
Getting new information, perfect presentation and colorful visualization. The trainer has perfect knowledge of the subject and knows what he is talking about.
JanPublic course

Great comprehensibility
Said all the essentials in a clear manner. I understood the basic principles of agility. Thanks a lot.
Tereza Moneta

I admire your enthusiasm and drive. You are awesome!
Nikola: I enjoyed the practically oriented activities and the facilitation of the discussion. I'm glad that she always asks for feedback and cares to clear up any discrepancies. She has been fantastic to work with. Paul: He's a guy. I like his striking power and the fact that he knows a lot of anecdotes from practice.
HanaTelco

Factual and professional style
Practical and inspiring, a big progression from the last meeting. Thanks for your informal yet factual and professional style.
AnnaAsklepion

Frequently asked questions and answers

We always customize private workshops according to the requirements of the client and the agreed objectives. Theoretical concepts are adapted to the customer’s environment. Together with the customer, we look for ways to apply new concepts in practice.

During our workshops, we identify a number of areas and concrete actions that will guide the customer towards improvements. But the motivation to change fades over time. That’s why we strongly recommend to continue the mentoring of individuals or teams.

 

We’re only human. It may happen that we misunderstand each other and the goals will not be met. In that case, yes, we will simply refund your money.

Find out how you can kick-start your digital product development within a week


Fill out the form and register for the course.

Once you have registered, we will contact you to arrange dates and clarify your requirements.