Course:
Stakeholder Management

Course objective:

You will understand the basics of stakeholder management, learn techniques to help you identify and effectively engage stakeholders throughout the product life cycle. You will gain useful tips on how to deal with conflicting interests and how to foster collaboration between all parties.

Enrol in the course

Who this course is for:

Product manager, Product Owner, Product marketing, CTO, CPO, owner, co-owner, team member

Enrol in the course

Course content

Stakeholder management

  • Introduction to stakeholder management and its importance in product management
  • Identification of key stakeholders and their role in product development
  • The impact of effective stakeholder management on product success

Stakeholder identification and analysis

  • Techniques for identifying and categorizing stakeholders based on their influence
  • Stakeholder analysis to understand their needs, expectations and motivations
  • Practical exercises aimed at mapping stakeholders and their priority engagement (Power/Interest grid, Influence/Impact matrix)

Communication and relationship building

  • Effective communication strategies to engage and build relationships with stakeholders
  • How to adapt communication style to different stakeholders and their preferences
  • Role plays, case studies

How to manage stakeholder expectations

  • Strategies for setting clear expectations and managing demands
  • Techniques suitable for aligning stakeholders' expectations of product goals
  • Discussions and group exercises to address problems with expectations

Engagement and collaboration with stakeholders (2 blocks)

  • How to create a collaborative environment for product development
  • How to conduct workshops, feedback and user testing to engage stakeholders
  • Practical exercises on engagement techniques

How to deal with challenging stakeholders

  • Identifying and managing challenging situations and conflicts
  • Conflict resolution techniques and coping strategies
  • Role-playing, simulation of challenging situations

Stakeholder influence on decision-making

  • Stakeholder influence and dynamics in the decision-making process
  • Techniques for managing stakeholder input and incorporating it into product decision making
  • Analysis of real-world examples

Building trust and managing relationships

  • How to build trust through transparency and integrity
  • Case studies, group discussions

Stakeholder management in an agile environment (2 blocks)

  • Principles and techniques of stakeholder management in agile product development
  • How to align stakeholder engagement with agile values, principles and practices
  • Role playing, discussion

Feedback and its use

  • How to handle stakeholder feedback
  • Strategies for effective feedback collection, analysis and use
  • Final reflection, creation of action plans for improving stakeholder management

What are we going to teach you?

The basics of stakeholder management

Identify and categorize stakeholders

Communicate and build relationships

Work with different expectations

Resolve conflicts and disagreements

Fill out the form to arrange a course for your company today!

Book a date

In the process of collaboration, we make sure that we understand each other and set realistic goals. We see education not as a transfer of information, but as a common way to shift the functioning of the system and individuals.

1.

Understanding

First, we analyze your current situation and expectations. We will suggest ways to improve the current situation.

2.

Engaging

Together with your people, we go through the suggestions and tailor the training to your needs.

3.

Education

We will take you through the topic in an interactive way, which you will put into practice. You will take away not only knowledge but also a shared experience.

4.

Empowerment

In order to be able to successfully apply the knowledge to work, we recommend to continue with individual mentoring.

What do our clients say about us?


Thank you for your enthusiasm and great motivation.
Pavel and Mirek helped us improve our internal product development and introduce a more agile way of working. During our six months of cooperation we have made a lot of progress. They showed us a different point of view and together we found the best solution for our company. They were both a great support not only in implementing changes, but also helped us prepare for the important milestones ahead.
MarkétaSeyfor

Pavel helped us with the implementation of product management, process agility, productivity and team autonomy.
As a coach and guide, he is focused on effective change of information systems development processes, development of teams and individuals. All this with a human approach and a focus on long-term results.
PetrAura

It was nicely laid out and straightforward
I rate positively the preparation at a very high level, the huge usable scope of information and many real working tools and examples from practice.
AndreaAsklepion

What reality looks like
I took away a lot of important information from the workshop. I especially appreciated the many examples straight out of practice.
FilipLivesport

I have taken away a new thing from all the topics
Practical exercises, the opportunity to discuss even the potential deployment of Scrum on my own project.
TomášPublic course

The interactive method of training was nice
Getting new information, perfect presentation and colorful visualization. The trainer has perfect knowledge of the subject and knows what he is talking about.
JanPublic course

Great comprehensibility
Said all the essentials in a clear manner. I understood the basic principles of agility. Thanks a lot.
Tereza Moneta

I admire your enthusiasm and drive. You are awesome!
Nikola: I enjoyed the practically oriented activities and the facilitation of the discussion. I'm glad that she always asks for feedback and cares to clear up any discrepancies. She has been fantastic to work with. Paul: He's a guy. I like his striking power and the fact that he knows a lot of anecdotes from practice.
HanaTelco

Factual and professional style
Practical and inspiring, a big progression from the last meeting. Thanks for your informal yet factual and professional style.
AnnaAsklepion

Frequently asked questions and answers

We always customize private workshops according to the requirements of the client and the agreed objectives. Theoretical concepts are adapted to the customer’s environment. Together with the customer, we look for ways to apply new concepts in practice.

During our workshops, we identify a number of areas and concrete actions that will guide the customer towards improvements. But the motivation to change fades over time. That’s why we strongly recommend to continue the mentoring of individuals or teams.

 

We’re only human. It may happen that we misunderstand each other and the goals will not be met. In that case, yes, we will simply refund your money.

Find out how you can kick-start your digital product development within a week


Fill out the form and register for the course.

Once you have registered, we will contact you to arrange dates and clarify your requirements.