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A loyal customer base is the alpha and omega of any successful business. Build it through a well set up loyalty program! In our upcoming course you will learn how to do it. We will talk not only about customer loyalty, but also about feedback, personalisation and customer relationships in general. There will be no shortage of real-life demonstrations, examples of strategies and suggestions for improving your product or service.
ABOUT THE TRAINER:
She studied Customer Excellence in Canada and helped build a loyalty program for an online grocery e-store. Today, she is the founder and CEO of Loyal Ledger, a project that helps companies design effective loyalty programs. She has a special interest in retention and customer experience in technology products and e-commerce.
The course Loyalty Program as the Essence of Retention Marketing is designed primarily for CRM, Marketing, Retention and Loyalty Managers as well as Product Owners. At the same time, it can benefit anyone who wants to know how to build a loyal customer base.
In this course, you will learn how to ensure that your customers love coming back to you. You will learn how to work with different customer groups, why you should strive for a unique customer experience and what makes customer loyalty programs successful. And there’s more. You’ll get practical advice, tips and techniques that you can soon put into practice.
You can look forward to these topics:
Customer loyalty and its importance for business success
Customer segmentation and retention
Customer-centric culture
Unique customer experience and personalization
Customer Loyalty Programs
Customer feedback and management of relationships with customers
Analytics and metrics
Continuous product or service improvement
And much more…
Tips on how to gain and maintain customer loyalty
Strategies for effective engagement with specific customer groups
Tactics to promote customer satisfaction and loyalty
Techniques and tools for providing a personalized experience
Practical techniques for implementing programs
Strategies for collecting feedback, measuring satisfaction and using feedback
Understanding of data analysis techniques
Identifying areas for improvement
Real-world examples
Offline course
Once you have registered, we will contact you to clarify your requirements. It’s as simple as that.
*Payment details will be sent to you by email
