Loyalty program as the essence of retention marketing

A loyal customer base is the alpha and omega of any successful business. Build it through a well set up loyalty program! In our upcoming course you will learn how to do it. We will talk not only about customer loyalty, but also about feedback, personalisation and customer relationships in general. There will be no shortage of real-life demonstrations, examples of strategies and suggestions for improving your product or service.


Michaela Janoskova

She studied Customer Excellence in Canada and helped build a loyalty program for an online grocery e-store. Today, she is the founder and CEO of Loyal Ledger, a project that helps companies design effective loyalty programs. She has a special interest in retention and customer experience in technology products and e-commerce.

About the course:

The course Loyalty Program as the Essence of Retention Marketing is designed primarily for CRM, Marketing, Retention and Loyalty Managers as well as Product Owners. At the same time, it can benefit anyone who wants to know how to build a loyal customer base.


In this course, you will learn how to ensure that your customers love coming back to you. You will learn how to work with different customer groups, why you should strive for a unique customer experience and what makes customer loyalty programs successful. And there’s more.  You’ll get practical advice, tips and techniques that you can soon put into practice.


You can look forward to these topics:

Customer loyalty and its importance for business success

Customer segmentation and retention

Customer-centric culture

Unique customer experience and personalization

Customer Loyalty Programs

Customer feedback and management of relationships with customers

Analytics and metrics

Continuous product or service improvement

And much more…

What will the course bring you:

  • Tips on how to gain and maintain customer loyalty

  • Strategies for effective engagement with specific customer groups

  • Tactics to promote customer satisfaction and loyalty

  • Techniques and tools for providing a personalized experience

  • Practical techniques for implementing programs

  • Strategies for collecting feedback, measuring satisfaction and using feedback

  • Understanding of data analysis techniques

  • Identifying areas for improvement

  • Real-world examples

Loyalty program as the essence of retention marketing

Offline course

Term: 6 December 2023 from 9:00 a.m.
Lenght: 8 hours
Place: scott.Weber Workspace Prague - Karlín
Price: 2.990 CZK
Deadline: 1 December 2023

Fill in the form and register for the course.

Once you have registered, we will contact you to clarify your requirements. It’s as simple as that.

*Payment details will be sent to you by email